A new study has confirmed what many cynics already suspected: couples who share their lovey-dovey selfies all over social media might not be happy as they want the world to believe.
A Shotkit survey of 2,000 couples between 18 and 50 took a closer look at their happiness levels and social media habits. The results found that those who share three or more couple selfies per week are allegedly 128 percent unhappier than their more discreet counterparts.
It gets worse. Only 10 percent of the selfie-crazed couples considered themselves “very happy.” Meanwhile, 46 percent of couples who are more private on social media said they were much happier.
The study suggests that “trust issues” could be causing these unhappy couples to post more often on social media — the number one reason for couples sharing their relationship online was to express that they or their partner is “taken.”
Additionally, the social media loves seems to be more prominent in older generations. On average, older millennials posted more PDA selfies than compared to their Gen-Z counterparts.
“There are often mixed views on whether posting on social media regularly has positive effects on us and our relationships,” said Martin Stevens of Shotkit. “We expected there to be some disparities with the survey, but we didn’t know quite how much of a difference it could make, 128% happier is a huge amount.
“However, this isn’t to say that all social media sharing is bad, of course not. Perhaps the saying ‘too much of a good thing’ is true in this case. We hope that the research provided some insight, and perhaps food for thought for some people.”
