Let us go back… In the early 1920s, a significant shift occurred in the music industry, as the mesmerizing tunes of East African musicians began to captivate audiences around the world.
Record labels such as His Master’s Voice (HMV), Columbia, Pathé, and Odeon recognized the talent emanating from this region and eagerly released and distributed their remarkable musical recordings globally.
Meet Mr. James Rugami, as it is put, ‘one man’s trash is another man’s treasure’, he is a living legend of what began in the early ’20s.
From Trash to Treasured Vinyl
Rugami’s remarkable journey began as an exploration of discarded materials. Armed with a creative spirit and an unwavering determination, he saw potential where others saw waste.
Picking up discarded vinyl records, he skillfully repurposed them into stunning works of art and functional items.
From intricate sculptures and wall decorations to clocks and coasters, Rugami’s craftsmanship breathed new life into forgotten records, simultaneously honoring their musical legacy.
The Vibrant Soundscape of East African Music
Rugami has been preserving what is East Africa’s vibrant soundscape, with its diverse cultures and vibrant communities, Kenya in particular boasts a rich musical landscape.
From the pulsating rhythms of Kenya’s benga music to the melodious tunes of Tanzania’s taarab, majorly influenced by artists from West and Central Africa, the region is a treasure trove of unique musical traditions which Mr. Rugami boasts of when it comes to his records store located at Kenyatta Market.
Rugami’s record store has evolved into more than just a retail space. It has become a hub for like-minded individuals to connect, share stories, and celebrate their mutual love for vinyl records.
These extraordinary musical styles were deeply rooted in the cultural fabric of the respective communities, reflecting their stories, traditions, and collective experiences.
Whether it is seasoned collectors seeking rare finds or newcomers embracing the allure of vinyl for the first time, Rugami’s store at Kenyatta Market fosters a sense of belonging and camaraderie within the music community. It has become a space where conversations flow as smoothly as the music spinning on the turntables.
Beyond preserving and repurposing vinyl records, Rugami’s store plays a vital role in supporting local musicians and artists. It has provided a platform for independent artists to showcase their music through carefully curated selections of vinyl records.
By featuring the works of local talents, Rugami actively contributes to the growth and recognition of East and Central African musicians, ensuring their artistry reaches a wider audience.
Cultural Exchange and Musical Fusion
According to Rugami, the introduction of East African music to global audiences triggered a remarkable cultural exchange.
“When the melodies reached the ears of listeners worldwide, they became a source of inspiration for musicians from diverse backgrounds,” he said.
The fusion of East African music with various genres and styles sparked new artistic movements and transformed the global music scene. This cultural cross-pollination resulted in a harmonious blend of traditions and musical innovation.
Preservation and Recognition of East African Music
In recent years, efforts to preserve and showcase East African music’s rich legacy have gained momentum. Archival projects, dedicated music festivals, and academic research aim to honor the contributions of these talented musicians.
By shedding light on their stories and reviving their melodies, these initiatives ensure that future generations will cherish and appreciate the cultural significance of East African music.
Bridging the Past and the Present
Rugami’s endeavor to revive vinyl records epitomizes the delicate balance between preserving tradition and embracing progress.
In an era marked by rapid technological advancements, his resilient presence at the Kenyatta Market stall stands as a reminder that innovation and nostalgia can coexist.
His efforts bridge the gap between the past and the present, allowing us to appreciate the beauty of analog music while embracing the convenience of the digital age.