Nation Media Group (NMG) has announced a fresh round of mass layoffs, effective June 14, 2024.
This decision comes as part of the company’s ongoing efforts to restructure and address the financial challenges it faces. The layoffs are expected to impact journalists at NTV and the Daily Nation.
NMG CEO Stephen Gitagama communicated the news to staff in a notice dated June 7. “We, at the Nation Media Group, have faced challenges as a result of reduced earnings from traditional platforms, occasioned by these unprecedented disruptions. However, we are cognizant of the immense digital content creation and consumption opportunities that exist not only in Kenya but across the continent,” the notice read.
Gitagama emphasized the need for the company to transform and seize the opportunities presented by the digital era. “In order to reap the benefits of the new digital dispensation, we must accelerate that transformation. We must evolve into a leaner and more agile company that will innovate at pace and drive the efficient delivery of services to our customers. This will, unfortunately, necessitate a workforce reduction, effective Friday, June 14, 2024,” he stated.
Employees affected by the layoffs have been assured of receiving exit benefits in line with company policies. Additionally, they will be provided with psychological support, relocation assistance, and an extension of medical cover until December 31, 2024. A negotiated opt-in medical insurance scheme is also being offered.
Nation Media Group has previously conducted layoffs as part of its strategy to recover and pivot towards digital content consumption. It is estimated that at least 100 employees could be affected by the latest redundancy measures.