Media expert Simaloi Dajom has been appointed the Head of Broadcasting at Nation Media Group, effective August 12, 2024.
In her new role, Ms. Dajom will oversee the overall business performance of Nation Broadcasting Division (Kenya). She will spearhead the development and execution of broadcast strategies aimed at boosting the ratings and market share of the Group’s television and radio stations in Kenya.
Simaloi is a highly skilled media professional with extensive experience in recruitment, audience retention, and growth across all media platforms. Her track record includes media production, programming, developing content strategies, business development, brand growth, and talent development.
Previously, she held senior management positions at Royal Media Services as Group Head of Production, Programmes Manager, and Deputy Director Radio, and at Mediamax Network as Chief Content & Strategy Officer. She also served as Head of Media Strategy & Content at Switch TV.
Ms. Dajom holds a Diploma in Radio and Television Content Production from the Kenya Institute of Mass Communication (KIMC). She is an alumnus of Business Daily’s Top-40-Under-40 and serves as a Board member of Films Without Borders (UK).