Uber and Safaricom have partnered to offer free access to the Uber app in Kenya, aiming to make the platform more accessible to drivers, delivery partners, and riders. Through this collaboration, Safaricom has “zero-rated” the app, meaning users can access Uber and Uber Eats without using their mobile data, with Uber covering these costs. This move helps address one of the primary barriers identified in an Uber survey, which revealed that data limitations prevent some Kenyans from using mobility services like Uber Boda.
The initiative supports the Kenya National Digital Masterplan (2022-2032), which seeks to enhance ICT access for economic growth, especially in rural and peri-urban areas where the digital divide is more pronounced. By removing data costs, this partnership aims to offer affordable and reliable mobility options, particularly benefiting youth who often face internet access challenges.
Safaricom CEO Peter Ndegwa highlighted the partnership as part of Safaricom’s commitment to providing innovative, accessible services even when users lack data bundles or airtime. To benefit from free data access, users are advised to disable any VPN blockers on their phones and toggle Airplane Mode on and off before starting the app.
Since its launch nearly a decade ago, Uber has introduced multiple product offerings in Kenya, including Uber Electric Boda, Uber Reserve, and Uber Comfort, making the platform a significant part of daily life and mobility for many Kenyans.
