Beyoncé has triumphed in a 12-year legal battle to trademark her daughter Blue Ivy’s name. On December 31, 2024, the United States Patent and Trademark Office (USPTO) ruled in favor of the music icon, granting her exclusive rights to the name she sought to trademark shortly after Blue Ivy’s birth in 2012.
The protracted legal dispute began when Veronica Morales, a wedding planner who had been using the name “Blue Ivy Events” since 2009, challenged Beyoncé’s trademark application. Morales argued that her business held prior claim to the name, creating a contentious battle.
In 2020, the USPTO rejected Morales’ opposition, ruling that there was no likelihood of confusion between her event planning services and Beyoncé’s intended use of the name. However, despite this favorable outcome, Beyoncé’s trademark application was abandoned later that year.
Determined to secure the rights, Beyoncé resumed her efforts in November 2023, but encountered a new challenge from a Wisconsin boutique also claiming the “Blue Ivy” name. The USPTO examiner recently ruled against the boutique’s claims, clearing the path for Beyoncé’s trademark to proceed.
Under trademark law, opponents have 30 days from the name’s publication to file objections. If no valid challenges arise by January 30, 2025, Beyoncé will be issued a Notice of Allowance, officially cementing her trademark rights to the name Blue Ivy.
