Nairobi’s Gengetone pioneers, Ethic Entertainment, have kicked off 2025 in style with the release of their highly anticipated new single, “Ukitaka,” today, January 3, 2025.
Known for their infectious beats and unfiltered lyrical delivery, the group once again proves why they remain a cornerstone of Kenya’s vibrant Gengetone scene.
“Ukitaka” is a pulsating love anthem that blends the group’s signature streetwise energy with a surprisingly romantic twist. The track showcases smooth harmonies and playful wordplay as the members express their infatuation for a mysterious muse.
Produced by the talented Mavo on the Beat, the song delivers a fusion of upbeat Gengetone rhythms and Afro-pop elements, making it a dancefloor-ready hit.
Ethic Entertainment had a relatively quiet 2024, with rumors circulating about internal disagreements and challenges in navigating the competitive music scene. However, the release of “Nakutaka” marks a triumphant return for the group, who shot to fame with their breakout hit “Lamba Lolo” in 2018.
Speaking at the song’s launch party in Nairobi, group member Rekless expressed gratitude to their fans.
“We’ve been through ups and downs, but the love from our fans keeps us going. Nakutaka is for everyone who’s stood by us, and we hope you enjoy it as much as we enjoyed creating it.”
The accompanying music video, directed by Nezzoh Montana, dropped on YouTube today and is already gaining traction.
Kenyan music lovers have taken to social media to celebrate Ethic’s return.
On Twitter, hashtags like #NakutakaChallenge and #EthicBack are trending as fans share dance videos and memes inspired by the track. Many are hailing the song as the first major hit of 2025, solidifying Ethic’s position as trailblazers in the Gengetone genre.
With “Nakutaka,” Ethic Entertainment seems poised to reclaim their spot at the top of Kenya’s music charts. Rumors of an upcoming album later this year have further fueled excitement among their fanbase. If this new single is any indication, Ethic is ready to dominate the airwaves once again.
