Political commentator Pauline Njoroge has been appointed interim Head of Communication at the Linda Mwananchi Presidential Campaign Secretariat as the movement prepares for a planned restructuring and rebranding.

The appointment comes as Nairobi Senator Edwin Sifuna and other Linda Mwananchi principals work towards reorganising the movement’s political structure ahead of the 2027 General Election.

The movement has been pursuing plans to rebrand The Equitable Party (TEP) as the Linda Mwananchi Movement (LMM), with Sifuna previously describing the party as a temporary political vehicle for the wider initiative.

Pauline Njoroge Takes Up Communication Role

In her interim role, Njoroge is expected to oversee communication at the campaign secretariat as the movement develops its political identity and prepares for the next election cycle.

Her appointment comes amid efforts by the Sifuna-led movement to establish a more formal structure around its political mobilisation.

The restructuring and rebranding plans are expected to shape how the movement organises its leadership and communicates its agenda to supporters.