Nairobi, Kenya — 18 September 2025 — Samsung Electronics East Africa has today unveiled the 2025 NEO QLED 100-inch AI TV (S-QA100QN80FUXKE), its most advanced flagship television yet, setting a new benchmark in large-screen home entertainment.
The launch event, held at the Glee Hotel in Nairobi, showcased Samsung’s latest innovation under the bold tagline: “Vision AI is here, The Next Big Thing in Television.” Crafted for ultimate immersion, the Samsung NEO QLED 100-inch AI TV combines cutting-edge display and audio technologies with the power of Samsung’s Vision AI platform.
“Kenya deserves nothing less than the very best in television technology,” said Rahul Kochhar, Business Head, Consumer Electronics Division, Samsung Electronics East Africa. “With Vision AI, we are not just making pictures more vivid or sound more immersive; we are rethinking how TV interacts with the home, how it learns, adapts, and becomes part of daily life. This 100-inch AI TV flagship is the strongest expression of that vision.”
Key Features and Specifications
- 100-inch NEO QLED Display: Expansive screen engineered for cinematic viewing at home or in commercial spaces.
- NQ AI Processor: Intelligent processor that dynamically adjusts picture and sound based on content type and room conditions.
- Quantum Matrix Mini LED Technology: Provides precise backlight control for superior contrast, deep blacks, and peak brightness levels.
- 4K UHD Resolution with AI Upscaling: Enhances lower-resolution content to near-4K quality.
- HDR10+ and Auto HDR Remastering: Frame-by-frame optimisation for vibrant, lifelike colours.
- Anti-Glare and Ultra-Viewing Angle Technology: Ensures clarity and colour accuracy even in bright rooms.
- Dolby Atmos and OTS (Object Tracking Sound): Immersive, three-dimensional audio with dialogue clarity enhancements.
- Smart Hub with Vision AI: Unified access to streaming apps, cloud gaming, live TV, and smart home controls.
- Samsung Gaming Hub: Supports 4K 120Hz, FreeSync Premium Pro, and cloud gaming platforms.
- Tizen OS with 7-Year Upgrade Programme: Guaranteed long-term support for software, security, and new features.
- Design: Ultra-slim profile with a near bezel-less frame and clean cable management for premium aesthetics.
Designed for the Kenyan Market
The Samsung NEO QLED 100-inch AI TV is positioned for households, premium apartments, and high-end commercial venues across Kenya. With the rapid growth of streaming services, improved broadband access, and a rising middle and upper-income consumer base, demand for intelligent, large-screen televisions is at an all-time high. Kenyan consumers increasingly seek TVs that go beyond screen size, delivering intelligence, durability, and smart home integration.
Samsung is committed to providing premium customers with premium care. The new 100-inch NEO QLED AI TV comes with a two-year manufacturer’s warranty when purchased through authorised dealers. Customers also benefit from professional installation by certified technicians, priority servicing in major cities, and access to Samsung’s nationwide service network.
Support is available through Samsung’s 24/7 call centre, the Samsung Members app, and authorised service partners, ensuring peace of mind throughout the ownership journey.
“As Samsung, we believe innovation must serve the people,” said Sam Odhiambo, Head of Consumer Electronics Business Kenya. “We have designed this television for discerning Kenyan customers who seek something beyond the ordinary: premium craftsmanship, intelligent features, local support, and long-term value. We are excited to bring this next big thing in television to the Kenyan market.”
The Samsung NEO QLED 100-inch AI TV will be available through Samsung’s authorised dealers, flagship stores, and selected retail partners. The recommended retail Price (RPP) is KES 699,000.
