NAIROBI, Kenya — French multinational oil giant Rubis Energy Kenya has solidified its absolute dominance over Kenya’s aviation industry, emerging as the country’s largest seller of jet fuel with a commanding 33.6 percent market share for the financial year ended June 2026.
Data released by the Energy and Petroleum Regulatory Authority (EPRA) reveals that Rubis, through its local subsidiary, more than doubled the market share of its closest competitor, Be Energy, which secured 14.09 percent of the Jet A-1 supply market.
Rubis Energy Outpaces Major Industry Competitors
The latest EPRA report highlights a widening gap between Rubis and other tier-one oil marketing companies in the specialized aviation segment. Rubis’ massive 33.6 percent stake is more than twice the combined 16.66 percent market share held by traditional multinational heavyweights Vivo Energy Kenya (marketer of Shell-branded products) and TotalEnergies Marketing Kenya.
The performance positions Rubis as the single most critical supplier for international airlines operating out of Kenya’s primary hubs, including the Jomo Kenyatta International Airport (JKIA) in Nairobi and Moi International Airport in Mombasa.
Top Four Oil Marketers Control Aviation Fuel Supply
While Rubis sits comfortably at the top, regional independent oil marketers put up a strong showing in the aviation space to beat out older giants like Total and Vivo.
EPRA ranked Hass Petroleum as the third-largest seller with a 13.14 percent market share, closely followed by Stabex International in fourth place with 12.94 percent. Together, the top four leading firms—Rubis, Be Energy, Hass, and Stabex—effectively control a combined 73.7 percent of Kenya’s total jet fuel market.
This tight concentration among the top four players comes amid a broader recovery in the local aviation industry, which has driven up the consumption of Jet A-1 fuel as international flight frequencies and local tourism reach peak levels.
