The Business Daily, Kenya’s only business/economics newspaper has revamped its website with a new design and is set to introduce a hybrid paywall in the coming weeks, sauce.co.ke can report.
A meeting by the board of Directors at Nation Media Group (NMG) that is set to take place this week is most likely going to give a go ahead to the idea after it is presented to them officially by the digital team.
As part of the changes, the Business Daily has followed the footsteps of Nation.Africa in laminating its content on the website in order to prevent the copying of stories by other news websites, a practice that has become rampant in the current digital disruption age
The paywall – a digital system that allows only readers who have subscribed by paying a certain amount of money to access news articles and stories on a website has experimented by various media houses in Kenya since 2021 with mixed success.
The Business Daily which is owned by Nation Media Group will be the fourth main stream media outlet to put a pay wall on its digital content after Nation.Africa, Standard and The Star.
While the specifics on what users will be charged to access Business Daily Content, once the paywall is launched are not yet clear, the model is likely going to be similar to the one being used by Nation.Africa where readers will be allowed to read certain stories for free.
At the moment, Business Daily directs readers who want to read its premium content to the main Nation Website.
