Former Nation Media Group journalist Mark Masai has landed a new job barely two months after the Kimathi street company declared him redundant. Maasai, who in his last assignment was a senior news anchor at NTV will be the new Director of Public Relations and Communications at PMS Group.
While making the announcement this morning, PMS whose portfolio includes the Cooperative Bank, Bidco Africa, ICIPE among other products said that Masai’s extensive knowledge and experience will amplify their brands and disrupt the Africa PR market.
“Mark brings over 15 years experience in communication on local and international mainstream media and will be integral in shaping strategies and synergies necessary within the PMS team to effortlessly weave brand image and amplification with a digital approach,” said Joan Mwangi -Yelbert, the CEO and founder PMS.
“In building a limitless centre of communication excellence, talent is key. Mark’s entrance into our firm manifests our commitment to disrupting Africa’s PR and Communication market one country at a time,” she said.
On his part Masai said, “Communication is my first language and I have a knack for speaking to an audience with a desired outcome.”
PMS Group offers 360 degrees communications solutions through its four subsidiaries which offer a wide range of agency services including advertising, public relations, event management, trade promotions, consumer promotions, trade merchandising and marketing strategy development. The group has worked with some of the leading brands in East Africa including British American Tobacco, Bidco Oil Refineries, Safaricom, Reckitt Benckiser, Uchumi Supermarket and East African Breweries.
In 2010 PMS Group became the first woman-owned business and the only one since to be voted number one in the Top 100 SMEs competition in Kenya. Mwangi beat women entrepreneurs from 75 countries in 2009 to emerge winner of the Organisation of Women in International Trade Woman of the Year award. She has received numerous other awards.
