The government if Kenya has issued a directives requiring all government agencies, independent commissions, and public universities to exclusively broadcast their TV and radio advertisements through the State-owned broadcaster, Kenya Broadcasting Corporation (KBC).
The announcement was made by Prof. Edward Kisiang’ani, the Principal Secretary in the State Department of Broadcasting and Telecommunications, on Friday.
Prof. Kisiang’ani emphasized that this directive aims to rejuvenate and improve the prospects of KBC, which has been facing financial challenges.
“In light of the foregoing, all public sector electronic (radio and television) advertisements from Ministries, Departments, and Agencies (MDAs) falling under the National Government, Independent Commissions, and Public Universities shall be handled by the Kenya Broadcasting Corporation (KBC) upon authorization by the Government Advertising Agency (GM),” stated Prof. Kisiang’ani in a circular addressed to all Ministries.
The government on the other hand will ensure timely payment for advertising services provided by media houses, thereby avoiding any outstanding debts owed by the government.
“These strategies must also align with the Government’s policy of revitalizing struggling public sector entities and ensuring that any public-private partnerships do not disadvantage public sector institutions,” added Prof. Kisiang’ani.
