When it comes to career paths, marketability is among the top factors to consider when choosing a path. The ability of a course to sell itself is a definite reason for choosing the specific courses. Most institutions of higher learning will also attempt to sell the most marketable courses.
But again, the appeal of a job immediately after school will also matter since nobody wants to ‘tarmac’ for long. Hence it is crucial to not just go for most marketable courses but also the ones that lead to jobs.
The overall unemployment rate in Kenya stands at 12.7 %. However, the youth (15 – 34 year olds), who form 35 percent of the Kenyan population, have the highest unemployment rate of 67 %.
Over one million young people enter into the labour market annually without any skills some having either dropped out of school or completed school and not enrolled in any college. It is therefore crucial for those aspiring for a better future to look for the best course that offers a future.
Another key issue to consider is the quality of education available. Universities and colleges are usually ranked based on various metrics and its important to go to reputable campuses.
The most marketable courses are described below and reasons to choose them alongside the description.
1. Marketing
Why Choose Marketing?
Marketing involves researching, creating, and delivering services to the right audience. Whether it’s physical or digital marketing, this field is crucial for all startups and established companies to attract customers.
Marketing professionals build and maintain relationships with clients, driving business growth.
Opportunities: With the growing number of businesses, the demand for skilled marketers is high. Many universities and colleges in Kenya offer comprehensive marketing programs.
2. Architecture
Why Choose Architecture?
Architecture is about designing and constructing innovative, functional buildings. In a world constantly seeking new and unique designs, architects are always in demand. This course is challenging but rewarding, offering high respect and accreditation for the skills acquired.
Opportunities: Kenya’s expanding infrastructure ensures a steady need for architects, making this a highly marketable field.
3. Computer Science
Why Choose Computer Science?
Computer science focuses on the study of computing and automating processes. As technology advances, there’s a growing need for experts in this field. Computer science skills are essential in various industries, including healthcare, education, and many tech-driven sectors.
Opportunities: The versatility of computer science makes it a valuable and ever-relevant course. Graduates can adapt to numerous roles, ensuring long-term career prospects.
4. Agriculture
Why Choose Agriculture?
Agriculture is a cornerstone of Kenya’s economy. This course covers aquaculture, livestock, crop production, and forestry. With the need for sustainable agricultural practices, there’s a constant demand for new ideas and innovations in this field.
Opportunities: As the agricultural sector evolves, so do the opportunities for graduates. This field offers a chance to contribute to sustainable development and food security.
Conclusion
Choosing a marketable course is key to a successful career. Fields like marketing, architecture, computer science, and agriculture offer high demand and numerous opportunities in Kenya. Pursuing one of these courses can lead to a stable and fulfilling career path.
