The National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA) has unveiled sweeping reforms under the 2025 National Policy on Alcohol, Drugs and Substance Abuse, in a major move aimed at protecting youth and vulnerable populations from substance abuse.
The Cabinet-approved policy, passed on June 24, proposes raising the legal drinking age in Kenya from 18 to 21 years, banning online alcohol sales, home deliveries, and the operation of alcohol outlets near schools, churches, and residential areas.
The policy is designed to address growing concerns over youth alcohol abuse, particularly among university students.
A recent NACADA study revealed that 87.3% of university students consume alcohol, with most sourcing it from friends and neighbourhood bars, prompting urgent intervention.
Key Highlights of the 2025 Policy
- Drinking age raised from 18 to 21
- Online alcohol sales and home deliveries banned
- Alcohol outlets restricted from operating near schools, churches, or estates
- Celebrity alcohol endorsements to be outlawed
- Alcohol ads during children’s content to be prohibited
- Irresponsible promotions targeting youth to be regulated
- Special protections introduced for Persons with Disabilities (PWDs) and abstainers
The new guidelines will be enforced by county governments, law enforcement, and faith-based organizations, in partnership with public health stakeholders.
“This is a public health and moral issue. We must act to save the future generation,” a NACADA official said.
Kenya has witnessed increased concern over alcohol access and marketing among youth, with critics saying celebrity endorsements and unregulated distribution have glamorized drinking culture.
