Paramount+ is set to become the main home of Champions League football in the UK from 2027 to 2031, after the U.S. media giant outbid current rights holder TNT Sports in a major auction.
The win marks a significant shift in the broadcasting landscape, ending TNT Sports’ run as the primary broadcaster of the competition since the 2015–16 season.
Despite the loss, the network—formerly BT Sport—said it will continue offering a strong sports lineup, including the English Premier League and a wide range of premium sports content.
“Ultimately we remained committed to the approach that made financial sense for our business, and for our customers,” TNT Sports said in a statement responding to the outcome.
Amazon Prime Video, meanwhile, has retained the coveted first pick of Tuesday night matches in the UK. The tech giant also secured similar rights in Germany and another European market under its ongoing multi-year deals.
These rights are sold by a joint venture between UEFA and the European Clubs Association, which manages the commercial distribution of top-tier European competitions.
UEFA expects its new 2024–25 competition format to drive massive commercial growth, projecting around €4.8 billion (about £4.4 billion) in annual revenue from combined television and streaming deals—a 33% jump from previous seasons.
The specific share generated by streaming platforms remains undisclosed due to bundled rights agreements across broadcasters.
Paramount+, which already airs the Champions League in the U.S., has now cemented a major foothold in the UK with a deal reportedly worth over £1 billion. The tournament has been a major driver of subscriber growth and direct-to-consumer revenue for the company.
Across Europe, several broadcasters will continue sharing rights packages, including DAZN, Canal+, ZDF, Telefonica, and TNT Sports in selected regions.
