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Home » News » Nation Media Group Slashes Half-Year Loss by 73% in 2025 on Surging Digital Growth
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Nation Media Group Slashes Half-Year Loss by 73% in 2025 on Surging Digital Growth

Last updated: August 15, 2025 10:54 am
Sauce News Team 1 year ago
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Nation Centre, the headquarters of Nation Media Group
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Nairobi, Kenya – August 15, 2025 — The Nation Media Group (NMG) has released its unaudited financial results for the first half of 2025, showing a reduced loss despite a slight drop in revenue.

The media giant reported an after-tax loss of Ksh 41.7 million for the six months ending June 30, 2025. This marks a significant improvement from the Ksh 152.2 million loss recorded during the same period in 2024.

Revenue and Assets Decline Slightly

NMG’s turnover for the period fell by 5.7% to Ksh 3 billion, while total assets slipped by 1.5% to Ksh 7.4 billion. However, earnings per share improved from a loss of Ksh 1.5 in 2024 to a loss of Ksh 0.3 this year, reflecting tighter operational cost controls and a stronger financial position.

The company’s operating loss dropped by nearly half, from Ksh 95.8 million in the first half of 2024 to Ksh 48.7 million in the same period this year. Directors credited this to product innovation, organisational transformation, and process efficiency, which together cut the group’s operating loss before tax by 85.9% — from Ksh 345.8 million last year to Ksh 48.7 million in 2025.

“The Group’s sustained focus on product innovation, organisational transformation, and process efficiency continued to drive improvements in operating performance,” the board said in a statement.

Also Read: Duale Loses His Cool After Being Cornered by NMG Journalist

Digital Growth at the Core of Recovery

As part of its turnaround plan, NMG is prioritising digital transformation. The company’s digital business grew 7% year-on-year, supported by new content products and improved monetisation strategies.

Operating and administrative expenses fell 9.2%, thanks to cost-containment initiatives and increased automation in business processes. The board announced that it will not pay an interim dividend in 2025, emphasizing the need to maintain liquidity and support ongoing investments.

“Considering the prevailing economic environment and the Group’s investment plan, the Board does not recommend payment of an interim dividend,” the statement read.

Also Read: NMG Issues Warning to Shareholders Over Changes in Ownership Structure

About Nation Media Group

Founded in 1959 by Aga Khan IV, Nation Media Group is East and Central Africa’s largest independent media house, with operations in print, TV, radio, and digital. The Nairobi-headquartered company owns leading brands including the Daily Nation, NTV, QTV, and Nation FM.

 

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TAGGED: digital transformation, financial results, Kenya business news, media industry, Nairobi, Nation Media Group, NMG
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