Nairobi, Kenya — Thursday, October 16, 2025: OpenAI, the company behind ChatGPT, has launched a new artificial intelligence–powered web browser named Atlas. The tool aims to compete directly with Google Chrome, the world’s most popular browser.
Unlike traditional browsers, Atlas removes the address bar entirely. Instead, it integrates ChatGPT at its core to deliver a more intuitive and interactive browsing experience. OpenAI CEO Sam Altman revealed that the browser is now available on macOS, with plans to expand to other systems soon.
“Atlas was built to rethink how people interact with the web,” Altman said during the launch.
A New AI-Powered Browsing Experience
OpenAI says Atlas will feature a paid “agent mode” that allows ChatGPT to conduct searches and perform tasks automatically. The feature will be available exclusively to ChatGPT Plus subscribers.
This upgrade means the browser can summarise articles, compare products, and execute online tasks using contextual understanding. Users can, for example, book flights or shop on e-commerce sites without manually navigating multiple pages.
The launch follows OpenAI’s growing partnerships with leading global platforms such as Etsy, Shopify, Expedia, and Booking.com. These collaborations integrate ChatGPT with real-world online services, making browsing more interactive and useful.
Rapid Growth and User Adoption
During OpenAI’s recent DevDay conference, Altman revealed that ChatGPT now boasts over 800 million weekly active users, up from 400 million in February.
The data, shared by Demandsage, highlights how AI tools continue to reshape online behaviour.
“Early adopters will definitely test-drive the new browser,” said Pat Moorhead, CEO of Moor Insights & Strategy.
“But mainstream and corporate users might wait for updates to their current browsers before switching.”
Microsoft has already built similar functionality into its Edge browser, which uses OpenAI’s models through Bing Copilot.
Atlas Launches Amid Google’s Antitrust Scrutiny
OpenAI’s bold move comes as Google faces legal battles over claims of online search monopoly.
Although a U.S. court stopped short of ordering Google to spin off Chrome, the company remains under intense regulatory scrutiny.
Meanwhile, more internet users are shifting to AI-driven tools for everyday searches. According to Datos, large language models (LLMs) like ChatGPT now handle nearly 6% of desktop searches, more than double the figure from last year.
Google has responded by integrating AI-generated answers directly into its search results, a clear sign that even tech giants are adapting to changing user habits.
Kenyan Analysts Weigh In
Technology experts in Kenya say the launch of Atlas could redefine how users access and process information. Speaking to Sauce.co.ke, a Nairobi-based digital strategist noted that the browser might revolutionise how people search online.
“It’s not just a browser — it’s an assistant that reads, summarises, and acts for you,” the strategist said.
For now, Atlas remains exclusive to Mac users, but OpenAI plans to roll out a Windows version soon. The expansion marks the company’s next step in blending browsing, search, and automation into a seamless digital experience.
