AIG Kenya has officially rebranded to NCBA Insurance Company following its acquisition by NCBA Group last year. The move marks a strategic expansion for NCBA, as the insurer now operates as one of its seven subsidiaries under the Group’s umbrella.
NCBA Group Managing Director John Gachora emphasized that the rebranding would strengthen NCBA Insurance’s market position, making it more competitive and aligning it with the Group’s customer-focused strategy for 2025.
“NCBA-IG will now become more competitive with amplified positioning in the market and inspire growth as a trusted insurance solutions partner to deliver on the Group’s customer obsession mission focus for 2025,” Gachora stated.
The acquisition, finalized in July 2024, saw NCBA take control of 66.67 percent of AIG Kenya Insurance Company’s issued share capital.
Before the takeover, AIG Kenya’s parent company, American International Group Inc (AIG), had a global presence in over 80 countries, providing NCBA with access to multinational firms and individual clients already engaged with AIG.
The deal also reflects a growing trend among Kenyan lenders diversifying into the bancassurance sector. Several banks, including KCB, National Bank, and Equity Group, have already expanded into insurance to enhance their service offerings.
NCBA Insurance Managing Director Stella Njunge expressed confidence in the new brand identity, stating that it would help simplify insurance for customers, demonstrate value, and accelerate the company’s growth.
“The strength of the NCBA brand and its deep local market history will empower us to provide relevant products and services for our customers,” Njunge noted.
With the rebranding, NCBA Insurance aims to boost its presence in the industry, enhance customer engagement, and introduce innovative insurance solutions tailored for both corporate and individual clients.
