The National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA) has issued a public clarification following widespread panic over reports that it had banned alcohol sales in supermarkets, restaurants, online platforms, and through celebrity endorsements.
In a statement released Tuesday, the authority emphasized that no such bans have been implemented, noting that the recent proposals were part of a draft policy framework and not enforceable by law.
Misinterpretation of Proposals
NACADA said its intentions were misinterpreted, clarifying that the proposals were recommendations meant to guide future legislative reform to tackle rising alcohol and substance abuse among youth.
“We wish to state that the measures circulating online — including banning alcohol sales in supermarkets, home deliveries, restaurants, and online platforms — are merely policy proposals currently under stakeholder review,” read the statement in part.
The authority added that these ideas are open for public debate and are not yet government directives.
Celebrity Endorsements Not Outlawed
Contrary to reports, NACADA also clarified that celebrity alcohol endorsements have not been banned. However, it acknowledged concerns over the influence of such endorsements on underage drinking and hinted that stricter guidelines could be introduced in the future.
“We are exploring ways to responsibly regulate marketing content that may appeal to minors,” said a NACADA spokesperson.
Legal Drinking Age Proposal Still Under Discussion
Another controversial point was the proposed increase in the legal drinking age from 18 to 21 years. NACADA reiterated that this too is a recommendation, and would require parliamentary debate and approval to become law.
Public Participation Underway
The authority urged the public and stakeholders in the alcohol industry to actively participate in the ongoing consultations to ensure that all voices are considered in the final policy formulation.
