NAIROBI, KENYA, JUNE 30, 2025 – Safaricom has cemented its position as Kenya’s top fixed internet provider, showing growth in both subscriber numbers and market share in Q3 of the 2024/2025 financial year, according to new data from the Communications Authority of Kenya.
The telco increased its fixed internet subscriptions to 678,118 as of March 2025, up from 621,149 in the previous quarter. This growth nudged Safaricom’s market share to 36.5%, up from 36.1%, affirming consistent demand for its Fibre-to-the-Home (FTTH) services despite intensified competition.
Market Share Breakdown: Jamii, Zuku, Poa, Others
Trailing Safaricom was Jamii Telecommunications (FAIBA), which grew its customer base from 405,646 to 418,309, although its market share dipped to 22.5% from 23.6% due to faster growth by rivals.
Wananchi Group (Zuku) retained third place with 267,812 connections and a 14.4% market share, down slightly from 15.4%.
Poa Internet saw notable growth, increasing from 238,030 to 261,491 connections, thereby raising its share to 14.1% from 13.8%.
Other growing providers include:
- Vilcom Network: Nearly doubled subscriptions to 71,693, increasing its market share to 3.9% from 3.2%, boosted by a new product rollout.
- Mawingu Networks: Gained more rural and peri-urban traction, growing its base from 48,555 to 59,002 subscribers.
Explore more about broadband market dynamics.
Fibre-to-the-Home Remains Dominant
According to the CA’s latest sector statistics report, Kenya’s fixed data subscriptions rose 8.1% in Q3, reaching 1.86 million connections. FTTH technology remains the dominant method for access, thanks to expanded coverage and rising demand for home internet during work-from-home and streaming trends.
“The market for fixed internet is experiencing steady growth, largely driven by new fibre rollouts and increased demand for home connectivity,” the report noted.
